Virginia Commonwealth University signed a three-year paid agreement with the GRTC Transit System on Tuesday to fund unlimited transportation access on Pulse Bus Rapid Transit, local and express routes for all VCU, VCU Health System and Virginia Premier students and employees effective Aug. 1.
Unlike basically every other mid-sized city in America, Richmond is right smack in the middle of an unprecedented increase in bus ridership—and VCU’s unlimited rides program has been a huge part of that growth. At the moment, VCU-adjacent folks make up 12% of GRTC’s total ridership (you can check out ridership trends by route for the whole system in this PDF). V-C-U! Go Rams, go!
VCU’s original pilot program with GRTC, which was set to end on July 31st, cost the University $1.2 million. With way more VCU folks riding buses all over town than originally expected, the effective cost per ride for the University went way down. Ultimately, this starts to become an equity issue with some rides costing less than other rides. That’s why it’s good to see that VCU will increase their financial support for GRTC immediately, and then continue to increase it each year, presumably paralleling projected ridership increases.
Under the new agreement, VCU will pay GRTC $1.42 million for services in the first year, $1.57 million for the second year, and $1.65 million for the third year to cover the cost of ridership for students and employees on local routes and the Pulse and to maintain 10-minute headways for the Pulse.
Additionally, the University has shown its commitment to encouraging people to get on the bus by eliminating their Campus Connector.
In an effort to eliminate redundant services and contribute to the cost of the new partnership, VCU will eliminate its Campus Connector transportation service, effective July 1.
Heck, why not even go a step further and eliminate the M Lot Route as suggested by @_smithnicholas_?
Now, how can the Commonwealth of Virginia create the same deal for their Richmond-based employees? Or what about SunTrust? If Richmond’s other major employers decided to “get on the bus” so to speak, we’d see some real mode shift take place in the city.
The fundamental principle is this: Mid-sized cities can quickly increase public transportation ridership by spending money making things fast, frequent, and reliable. It works! Take it from Richmond!